Bobo Choses W.I.M.A.M.P bag
W.I.M.A.M.P: Worldwide Inventive Minds Against Monsters of Pollution.
From the words of Bobo:
"At Bobo Choses we speak the language of children. This is why we would like them to be an active part of our world and to feel a close relationship with the brand. W.I.M.A.M.P. is a Bobo Choses’ project in which children are not passive consumers but have the opportunity to participate with an active role in the design of the final product".
"W.I.M.A.M.P. is both products and experiences. At Bobo Choses we have designed an online platform especially for the project, in which children of different ages and countries register as W.I.M.A.M.P. members. On this platform, we pose questions and challenges related to a specific environmental issue of global importance. Kids answer their ideas in the form of drawings that are uploaded to the platform to share with the rest of the members. In this way, W.I.M.A.M.P. becomes a meeting point for children from around the world where they can share their creativity, experiences and interests, as well as being up to date with new challenges, contents and activities proposed by Bobo Choses".
W.I.M.A.M.P. is also a product. The drawings that the members upload to the platform as answers to our challenges are turned into prints that, together with Bobo Choses’ exclusive garment designs, result in the annual W.I.M.A.M.P. kid’s collection.